Typography

Headline Fonts

Gotham

Preferred Option

Gotham was designed by Tobias Frere-Jones and released in 2000 through Hoefler & Co. It is a geometric sans-serif typeface that is among the most widely used fonts of the last decade.

The design was inspired by architectural lettering from mid-century New York City.

The Gotham family is available in eight weights—thin, extra light, light, book, medium, bold, black and ultra.

Source: https://www.typewolf.com/gotham

Font Link: http://www.typography.com/fonts/gotham/overview/

Poppins

Secondary Option - Use for websites and apps where Gotham is not available

Poppins is one of the many Geometric sans serif typefaces that are popular for use in modular and minimal websites.

Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic colour.

Source: Google Fonts

Font Link: https://fonts.google.com/specimen/Poppins

Body Text

Source Sans Pro

Source Sans Pro, Adobe's first open source typeface family, was designed by Paul D. Hunt and conceived primarily as a typeface for user interfaces.

It draws inspiration from the clarity and legibility of twentieth-century American gothic typeface designs.

Source: Google Fonts

Font Link: https://fonts.google.com/specimen/Source+Sans+Pro#standard-styles


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