Avoid staged photos of people staring at the camera and try to show the feeling or the result the business will deliver to people.

Avoid cluttered, distracting backgrounds and keep the focus on the subject in the image.

Consider the Honestally brand and whether the image reflects our values as well as conveying the appropriate tone and mood.

Think of sharp focus, high contrast and dynamic images that create a sense of joy and excitement about the brand.

Try to utilise images with bright colours that are complimentary to, and do not 'clash' with, the Honestally colour palette.